What type of online business are you? Are you just happy to be there? Appreciative of another opportunity to talk about your company? Do you look around and peep your competition, curious about what others are doing or are you the trend setter always ahead of the pack? It’s pretty clear by now that it’s a personal choice and
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What good does buying locally do? It stimulates the local economy. A 2002 study done in Texas showed that for every $100 that was spent in a chain bookstore, only $13 of it was put back into the local economy. But that same $100 spent at a local, independently owned bookstore put $45 back into the local economy. Think
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“Direct mail has that universal reach that other channels don’t, and this means direct mail doesn’t go away.” – Beth Smith, Smith Browning Direct, Inc. “The future of marketing is multi-channel,” Smith says. “But direct mail has that universal reach that other channels don’t, and this means
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Buying local is not just about feeling good, click the link below to see how buying local impacts not only the local business, but the community as a whole! Have other examples, please feel free to post them with this article! Buy Local! It Matters! Why Buy Locally Owned? — Sustainable Connections.
No Silver Bullets: The Realist’s Guide to Successful Local Marketing “With so many marketing channels dividing customer attention, there is no ‘Silver Bullet’ that drives local marketing success. It’s time for a more realistic approach.” The Myth of the Silver Bullet You don’t have to look beyond your smartphone, mailbox and
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