There has been a lot of buzz lately about the latest offering from the US Postal Service, Every Door Direct Mail (EDDM). In a nutshell, EDDM is a mail program that allows the sender a way to mail to every residence, business, or both in a targeted mail carrier route at about a 70% discount; all without needing to have addresses! Just put a greeting in the address area inviting your viewer to check out what you have to say.
If you mail to under 5,000 per route per day, there is no need to have a permit account with the USPS. If you want to send to a larger audience, you can still utilize this service, it will just require that you have a permit. The pieces have to be considered a Standard Flat, a piece that is of certain height, and width and is flexible. As of May 7, 2012, the requirements have changed. A piece must now have a dimension of at least 6.5″ or 10.5″ in length. The piece may be thicker than ¼” inch but weigh no more than 3.3oz. As you can see, a larger piece turns out to be more affordable and can include more information.
Insty-Prints is fully experienced with the EDDM program and can help you create the perfect marketing campaign to achieve the best results for your business. We have talented and award winning graphic designers on staff to create your spectacular visual designs. Insty-Prints has a Marketing Director and Advisor on-site to create a blended campaign. Add the cost effectiveness of direct mail with a rich social media campaign, and you can create an experience that will be memorable and rewarding.
The EDDM folks report a response rate of between 20%-30%, at a fraction of the cost of regular mail. So come in to Insty-Prints or call to learn more about how our marketing team can help you and your business with EDDM.