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Track Meet

 Insty-Prints of Rochester MN

 

What type of online business are you?  Are you just happy to be there?  Appreciative of another opportunity to talk about your company?  Do you look around and peep your competition, curious about what others are doing or are you the trend setter always ahead of the pack?  It’s pretty clear by now that it’s a personal choice and no matter how you choose to conduct your online presence, here are some tips on how to track the effectiveness of what you are doing:

 

* Website- Install Google Analytics to access a customizable dashboard of the most commonly requested website data, including total number of site visitors, traffic sources (i.e. typed in your address manually, used a search engine or were referred from another source, like social media or local directories), search keywords used to find your business and much more. With a Gmail account, register at www.google.com/analytics/ for a tracking code to add to your site.

* Direct Mail- Response mechanisms provide cleal measurement of your offer’s strenth. Reply cards are traditional; a personlized URL driving recipients to a campaign-specific landing page married direct maila nd digital marketing. Use it to collect additional prospect/customer data (i.e. email addresses, product or service interests and purchase timeline) for further follow-up.

* Email- Begin by monitoring pen rates, the click-throughs of your link, new subscribers, opt-outs and bounces. All will help you to cleanse your list and guide you toward list segmentation and testing of content, subject lines, offers and images to improve results.

* Social Media- Social Media Examiner recommends these ways to measures impact: watch referring traffic from social sites to your website via Google Analytics; look at share of voice, meaning conversations about your company, using a free tool like Social Mention; and track community growth and engagement levels using a social CRM tool like Sprout Social.

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