Tag Archives: Marketers

Media is making direct mail stronger!

Direct mail is dead, social networking and technology has killed traditional direct mail. Don’t bet the farm on it, or your business! Direct mail and new media and technologies have always worked hand in hand. Direct mail was one of the primary ways that we heard about the Internet. (Remember those CD mailers from various [...]

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Keeping in front of your customers

Just the other day I was talking with a customer who has been in his niche for many years. He told me that he constantly struggled with customer’s not remembering him or his company. As we spoke, I could not help but to wonder what methods he was using to keep in front of his [...]

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Has Social Media Influenced the Bottom Line?

This week I will be sharing some thoughts on how social media has influenced marketing and advertising. Just as the advent of television brought on a new era in marketing and advertising,  social media is changing how consumers and businesses interact. Consumers want to be involved with the businesses that they interact with. The traditional [...]

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Social Marketing with Foursquare, Gowalla, and Yelp

There is no doubt about the effects of social media on marketing efforts. The increase of social applications within marketing plans is growing at an exponential rate. Checkout Buddy Media Helps Marketers Take Advantage of Facebook’s New “Likes” to see what you can accomplish with social media integration into your marketing plan. If you have [...]

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There is no box: An exercise in advertising clichés

I am a huge fan of marketing. I firmly believe that in the business world, effective marketing can cure most ills and boost even the most sagging of bottom lines. Advertising has the ability to directly influence consumer behavior, contribute to pop culture and even provide quality entertainment. Marketers are often the most creative and [...]

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