Archive for the Mashable Tag

Has Social Media Influenced the Bottom Line?

This week I will be sharing some thoughts on how social media has influenced marketing and advertising. Just as the advent of television brought on a new era in marketing and advertising,  social media is changing how consumers and businesses interact. Consumers want to be involved with the businesses that they interact with. The traditional model of interruptive marketing is
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Social Marketing with Foursquare, Gowalla, and Yelp

There is no doubt about the effects of social media on marketing efforts. The increase of social applications within marketing plans is growing at an exponential rate. Checkout Buddy Media Helps Marketers Take Advantage of Facebook’s New “Likes” to see what you can accomplish with social media integration into your marketing plan. If you have heard about Foursquare, Gowalla, and
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