For as wildly effective digital marketing can be, it’s also incredibly competitive. Especially when you consider the sheer number of people competing for the same audience, actually going out and sizing up your competition can be a little intimidating. However, that’s why utilizing the right tools will not only help up your game but do so quickly. And luckily for you, we’ve compiled and provided a few of the best tools to up your digital marketing. Check them out below:
Perhaps one of the biggest struggles a lot of businesses face on social media is acquiring followers quickly. After all, if you’re seen with too little followers, people won’t pay much attention because you don’t come off as popular; however, too many followers without much engagement can seem insincere, leaving you in a catch 22. However, that’s why SocialSteeze is such a great solution.
What’s special about Social Steeze is that they enable users to buy real followers that will genuinely engage with the brand. This can help in several ways, including not only by obtaining more of a following but additionally being able to target those who will engage the most with your brand. For example, as noted by Lyfe Marketing, 90 percent of active Instagram users are younger than 35, and by using SocialSteeze to bring on more followers from that market, you’ll have engagement they understand and want to be a part of as well. All-in-all, SocialSteeze can help quite a bit in establishing a great following on Instagram.
Another excellent tool for Instagram, Likesocial gives you the ability to buy more likes for your posts. This practice is especially useful for posts that you want to add a little bit of an extra boost to, including for special campaigns or items you want to promote more; putting you at the forefront of the “discover” page and in turn, giving the post more attention. And as noted by Brandwatch, with over 3.5 billion ”likes” being shared on Instagram every day, we highly recommend Likesocial to ensure your posts get that final push they need to be successful.
Often one of the most overlooked digital marketing practices out, email can be one of the greatest tools to bring on new customers, as well as get the most out of the ones you have. In fact, according to Constant Contact, for every dollar spent on email marketing, $38 is seen in return. Which, if you’re looking for numbers like that, then we highly recommend MailChimp to get started.
Not only does MailChimp give you custom templates to use that match your brand’s aesthetic and design, but additionally enables you to keep track of analytics, as well as conduct A/B tests. Furthermore, their interface is intuitive for anyone to use, with the ability to hop on and get started. Yes, no matter how much experience you have with email marketing, MailChimp can be a great first step to getting the best ROI out of your customer base.
As we’ve all heard the expression “link in bio” as a useful call-to-action for Instagram posts, actually capturing a multitude of links can be a completely different story. However, that’s why the stupid simple tool Linkin.Bio is such a great addition. No matter if you’re posting media links or items for your customers to buy, Linkin.Bio provides a simple, clean interface that enables your audience to easily find the links associated with each post in a grid format. And according to Social Media Today, with Instagram accounting for 15 percent of all social media usage in the US, that number is only expected to increase, meaning equipping yourself with a consistent process like this can save a lot of headaches in the long run.
Finally, when it comes to our social media posts, we not only expect for them to be beautiful but also hold a consistent aesthetic as well. Believe it or not, this can be a realistic expectation of customers as well, because as noted by Zimmer Communications, as color increases brand recognition by 80 percent, the same goes when a customer sees your aesthetic in their feed. However, that’s why VSCO can be such a handy go-to.
With VSCO, you’re not only able to edit your photos on the go, but save and hold templates, which is especially helpful in trying to keep the same consistent look. Plus, as an incredibly easy product to navigate and use, VSCO has been at the top of the photo editing app game for a minute. And if you’re looking for a reliable tool to keep your visuals sharp, VSCO is by far, the way to go.
What are some digital marketing tools you’ve found the most impactful on your business? Comment with your insights below!