Modern technology has enabled us to access and share information unlike ever before – a fact that has far-reaching consequences for the ways in which businesses connect with consumers and the public at large. For most businesses, the public relations (PR) department will play a crucial role in managing effective communication with the outside world, and its work is set to become even more important in the years to come. Here are 6 reasons why your business needs PR in 2019.
1) News Travels Fast
Smartphones and social media platforms have gone hand in hand in creating a society strongly centered around sharing. From news articles to blogs and everything in between, the limitless potential of sharing means that these days, news travels fast. For this reason, modern businesses are expected to adapt to the new circumstances in which they operate, and public relations can help them do exactly that.
The right PR strategy can help businesses use this development to their advantage. For those who do it right, digital channels can offer a valuable opportunity to get your brand out there. By combining a PR plan with an accompanying social media strategy, businesses have the opportunity to reach a global audience in a way that had previously been out of reach. Play your cards right, and your PR campaign could well be shared on a scale large enough to grant it viral status.
2) Clear and Consistent Communication
The role of PR in establishing clear and consistent communication is another important reason why you need public relations. In a time where consumers are connecting and engaging with brands in a meaningful way, finding the unique voice of your brand can go a long way in meeting your business objectives.
Through using public relations as the basis from which to build a communication strategy, businesses can help establish a brand identity that helps them connect more easily with their target audience. This is because strong communication helps your audience to better understand your products, goals and values, as well as helping you to build credibility and authority.
3) Building Brand Awareness and Trust
Brand awareness and trust are central to the success of modern brands, and robust public relations strategies can go a long way in helping you attain both. Whether you’re looking to expand the reach of your brand through media coverage, influencer marketing or anything else, the public relations department is the starting point from which to build brand awareness. If you don’t have the resources for own PR department, it may be a good idea to utilize the expertise from an agency such as Champions PR.
PR professionals offer the expertise you need to effectively establish awareness of your brand across a variety of channels. In doing so, they also play an important role in establishing consumer trust, which is one of the most significant benefits of public relations in marketing. Consumers are more likely to trust brands that they know and love, increasing the probability of them making a purchase. Businesses that establish trust effectively also increase their chances of building brand loyalty, helping to win them loyal customers in the long-term.
4) Lead Generation
Identifying business leads is the first step towards securing new business. The more visible your company becomes, the more likely it is to attract interest from potential clients and investors. Public relations professionals play an important role in establishing your visibility, ensuring your brand is put in front of the right people at the right time.
For this reason, the importance of winning new business can be directly tied to a need for public relations. In the competitive marketplace of today, the visibility of your brand is just as important as the quality of your products or services themselves. A strong PR strategy is crucial to getting new business leads in the door – the quality of your products and services will be what keeps them there in the long run.
5) Crisis Management
PR professionals often act as the primary point of contact between the public and the company. As the face of the business, they will also play a role in representing your business when things go wrong. A crisis can strike at any moment, and public relations plays a central role in managing a crisis effectively.
No matter the specific circumstances of the crisis you’re faced with, a strong PR strategy is crucial to protecting your reputation and securing the best possible outcome. There are countless examples of PR strategies making or breaking a company’s ability to manage a crisis successfully, illustrating its importance further.
6) Integration with Other Marketing Strategies
Most businesses will employ a variety of methods to ensure their brand reaches as many potential customers as possible. Although PR can be a valuable tool in and of itself, it works especially well when it is integrated as part of a broader marketing strategy. Combining it with crucial elements of digital marketing (such as SEO and Content Marketing) can go a long way in establishing a marketing strategy that covers all the bases.
The rise of the digital age has meant that businesses can no longer afford to focus their marketing efforts on a single area. As the online sphere has come to offer a wealth of commercial opportunities, it has simultaneously become harder to stand out from the crowd. For this reason, companies of all shapes and sizes need to pull out all the stops to get their brand noticed – and public relations can make a valuable contribution towards attaining that goal.