Study: Trust, a Prerequisite in Mobile, Social Branding Connected consumers are rather suspicious consumers: They actively sort and prioritize brand information by trust, finds an About.com/Latitude study called “The Trust Factor,” and fully 84% of consumers surveyed reported they will not engage with a brand at all until trust has been established. “Trust is…a prerequisite for consumers to even enter
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I am a huge fan of marketing. I firmly believe that in the business world, effective marketing can cure most ills and boost even the most sagging of bottom lines. Advertising has the ability to directly influence consumer behavior, contribute to pop culture and even provide quality entertainment. Marketers are often the most creative and inventive group of individuals in
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