Even in the age of digital communications, direct mail has thrived. According to the U.S. Postal Service, direct mail is read by 77 percent of adults. And, 79 percent of households sort their mail immediately. The following are three of the most frequently used formats and tips on when to use them: Envelope Packages The most commonly used type of
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Your customers and prospects are on a journey toward making their next purchase decision. Your job as a marketer is to provide the information they need at each step to move them along the path and help them make a decision. When you do this well, with the customer’s needs in mind, your marketing messages become more relevant and appreciated,
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