Social media has certainly changed the way people do business today. It doesn’t seem to matter if you have a product or if you offer a service. If you aren’t on the web, if someone can’t Google you, then you are probably losing business. It is the buying cycle that has changed, which in turn changes the selling process. People
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Study: Trust, a Prerequisite in Mobile, Social Branding Connected consumers are rather suspicious consumers: They actively sort and prioritize brand information by trust, finds an About.com/Latitude study called “The Trust Factor,” and fully 84% of consumers surveyed reported they will not engage with a brand at all until trust has been established. “Trust is…a prerequisite for consumers to even enter
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Side Out Rochester was the winner of a free marketing assessment from Insty-Prints atthe spring Business After Hours EXTRA! Chamber of Commerce event held at the Kahler Hotel. Rachel and Lon Prizler opened Side Out, a gift and sporting goods store, in August of 2011. The store is geared towards the volleyball player and located within walking distance of the
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