Tag Archives: Bottom Line
Crafting a Strategic Marketing Plan
Courtesy of: Matt Schroeder at the Allegra Marketing Blog Strategic planning is becoming increasingly necessary to assist businesses in every industry. Businesses who invest in a marketing plan perform better in operational and conceptual terms. A strategic marketing plan can provide your company with critical issues, among them: how to determine your company’s vision and [...]
Using the right tools to get ahead
Choosing the right tools to do the job is something that any auto mechanic will tell you makes or breaks the job. If you have the right tools, you can work efficiently and get the job done without becoming frustrated or breaking something. The same is true for your marketing plan concerning your internet presence. [...]
Don’t sacrifice tomorrow for the needs of today
In a sad way, it’s funny that the marketing budget is typically the first expense a business cuts when it faces a financial hardship. It’s funny that a company would choose to cut the very vehicle it needs to solve its problem, and that is to reach and solicit business from its customers. I understand [...]
