Archive for the Insight Tag

Five principles that can help you jump-start your career, revitalize your brand, and win new business

Put a dent in the universe Steve Jobs has never underestimated the power of vision to move a brand forward. Vision inspires new ideas and attracts evangelists to your cause. In 1976, Steve Wozniak was captivated by Jobs’ vision to “put a computer in the hands of everyday people.” Wozniak was the engineering genius behind the Apple I and the
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Networking requires the right questions

Everyone knows that if you want to succeed in networking there is a personal relationship that is needed. In some way the people involved have to have some sort of connection relationally. It is very important to establish and maintain a positive and authentic interest in your business relationships. Without that, we are all just running around being self-serving. No
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5 Ways to be Persuasive

One of the most important tools used in marketing efforts is the art of being persuasive. In a recent post for the American Express Network, Guy Kawasaki talks about the 5 Ways to be Persuasive. As I read this article I am struck by the fact that he started out with the idea of being the first to give. In
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