Tag Archives: Allegra
Printer to Marketer Mantra
It’s been a long and not so cold winter around here, finally getting back to updating with some new and interesting material. Here is great article on Allegra’s (our parent company) marketing innovations. Read More
To The Point: Invest 60 seconds in your marketing.
Always make sure you offer your customers what they really want at the right time. If they receive direct mail from a company, it doesn’t matter how the mail was produced it matters on how much they want what it offers when they get it. Make sure you are timing things right and making them [...]
Crafting a Strategic Marketing Plan
Courtesy of: Matt Schroeder at the Allegra Marketing Blog Strategic planning is becoming increasingly necessary to assist businesses in every industry. Businesses who invest in a marketing plan perform better in operational and conceptual terms. A strategic marketing plan can provide your company with critical issues, among them: how to determine your company’s vision and [...]
What everybody ought to know about Word
This week I am going to share some info from the Allegra Blog concerning Word and how it affects your print projects. Everyday I see people coming with projects they need printed. Getting what is on the screen to print onto a business card, brochure, or letterhead is not as easy as it sounds. Knowing [...]
Want to grab your customer’s attention? Tell ‘em a story
Posted by: Matt Schroeder on the Allegra Blog Want to grab your customer’s attention? Tell ‘em a story Once upon a time… Many a story has been started with those four words. When one reads those words, it’s understood that some sort of literary tale is about to unfold; a tale with action and excitement, love [...]
