Tag Archives: Marketing Campaign
Printer to Marketer Mantra
It’s been a long and not so cold winter around here, finally getting back to updating with some new and interesting material. Here is great article on Allegra’s (our parent company) marketing innovations. Read More
14 Powerful Tips for Marketing on Facebook
There is much more to marketing on Facebook than just creating a profile. Keeping your fans engaged is the key. Don’t be a brand, but be a community they love being a part of. You can use the medium of Facebook to increase your customer base as well as retain the ones you have. Check [...]
QR Codes
Have you seen these? The QR Code, what in the world is it? The QR Code is a two dimensional symbol that holds information, like websites and email addresses. It carries information in the vertical direction as well as the horizontal, hence the two-dimensional term. By carrying information in both directions, a QR Code can [...]
Socially Conscious Marketing
Even prior to the recession, people everywhere were becoming more conscious of world issues and the environment. “Consumers are making buying decisions based on a preference for doing business with organizations and brands that demonstrate an authentic involvement in supporting our communities and our world.” (Hersom, 2010) Understanding how to organize and truly implement a [...]
7 tips to get the creative you really want
It has been said that a good strategy can make up for poor creative, but that good creative can never make up for poor strategy. A very true sentiment to be sure, but if there’s one thing I’ve learned in my 15 years in the marketing biz is that you can talk about strategy as [...]
