Tag Archives: Sentiment
Keeping in front of your customers
Just the other day I was talking with a customer who has been in his niche for many years. He told me that he constantly struggled with customer’s not remembering him or his company. As we spoke, I could not help but to wonder what methods he was using to keep in front of his [...]
Posted in Marketing Also tagged Bottom Lines, Budgets, Business Name, Direct Mail, Garage Walls, Mail Piece, Marketers, Marketing Efforts, Marketing Strategies, Marketing Strategy, Measurable Goal, Niche, Note Cards, Platforms, Recession, Small Business Owners, Taking The Time, Tv Spot, Unfortunate Reality 2 Comments
7 tips to get the creative you really want
It has been said that a good strategy can make up for poor creative, but that good creative can never make up for poor strategy. A very true sentiment to be sure, but if there’s one thing I’ve learned in my 15 years in the marketing biz is that you can talk about strategy as [...]
Posted in Marketing Also tagged Canvas, Client Meetings, Countless Meetings, Creative Development, Creative Strategy, Endless Hours, Failure, Feelings, Implementation Plan, Internal Debate, Marketing Agencies, Marketing Campaign, Marketing Plan, Marketing Strategy, Open To Interpretation, Pendulum, Strategy Sessions, Swings, Tangible Product Leave a comment
