Just the other day I was talking with a customer who has been in his niche for many years. He told me that he constantly struggled with customer’s not remembering him or his company. As we spoke, I could not help but to wonder what methods he was using to keep in front of his customer’s? He told me that
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It has been said that a good strategy can make up for poor creative, but that good creative can never make up for poor strategy. A very true sentiment to be sure, but if there’s one thing I’ve learned in my 15 years in the marketing biz is that you can talk about strategy as much as you want, but
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