Direct mail is dead, social networking and technology has killed traditional direct mail. Don’t bet the farm on it, or your business! Direct mail and new media and technologies have always worked hand in hand. Direct mail was one of the primary ways that we heard about the Internet. (Remember those CD mailers from various online companies?) There is a
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Just the other day I was talking with a customer who has been in his niche for many years. He told me that he constantly struggled with customer’s not remembering him or his company. As we spoke, I could not help but to wonder what methods he was using to keep in front of his customer’s? He told me that
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