Tag Archives: Transparency
Socially Conscious Marketing
Even prior to the recession, people everywhere were becoming more conscious of world issues and the environment. “Consumers are making buying decisions based on a preference for doing business with organizations and brands that demonstrate an authentic involvement in supporting our communities and our world.” (Hersom, 2010) Understanding how to organize and truly implement a [...]
Posted in Marketing Also tagged Authentic Involvement, Consumers, Decisions, Doing Business, Effective Collaboration, Element, Emotions, Entrepreneur, Environmental Claims, Experiences, Marketing Campaign, Marketing Initiatives, Peace, Preference, Recent Article, Recession, socially conscious, Strengths And Weaknesses, Sustainability, Sustainable Practices 3 Comments
