This week’s post is going to share some content marketing tips that prove not only helpful, but successful. Top Rank Marketing Blog shared these tips and I thought I would share them with you. Checkout 10 Tips for content marketing success for more in depth information on these topics.
- Ensure all content passes the “So what?” test
- Create remarkable content, take chances, stand out
- Speed and agility are factors
- Personality is essential
- Content should forge connections
- Worry less about perfection, more about tone
- Make content scan-able (and attractive)
- Draft sticky headlines
- Consistency and quality
- Realize promotion can’t help bad content
By utilizing these tactics, you can insure that your efforts are as productive as possible. Consider the following quote from Top Rank concerning content and advertising:
The captive audience is dead. There is no captive audience online. Everyone surfing the web has billions of choices on what they can be viewing, and they don’t want to be viewing intrusive and annoying ads. They’ll either ignore them, block them or go elsewhere.
Advertising is content. You can’t think of ads as separate things any more. Without a captive audience, there’s no such thing as “advertising” any more. It’s just content. And it needs to be good/interesting/relevant content if you want to get anyone to pay attention to it.
Content is advertising. Might sound like a repeat of the point above, and in some way it is — but it’s highlighting the flip side. Any content is advertising. It’s advertising something.
Here is a great resource for free case studies that generate great content marketing ideas: Idea Launch It always helps to see what others have done and what has been successful in the past. Do you have any great content marketing ideas? We would love to hear about them and share them here.
