Author:

 Stan Coyle

Sometimes high-tech marketing methods do not always work but the low cost methods like postcards are still effective. As postcards are simple and low cost tools of marketing, marketers always love to try this marketing. Today, you can find many online websites offering postcard marketing services. These low cost postcards can work as a powerful punch for millions of small or large businesses. Many large companies and universities are still using colorful postcards. Oversized postcards give an optimum impression of products and services.

With so much attention focused on social media and other forms of online and digital marketing, the lowly postcard has taken on new prominence.  In short, people are paying more attention than ever to postcards they receive in the mail, and are responding to offers.  Postcards have a higher ‘read rate’ than other direct mail because they are easier to read at a glance and there’s no envelope to open.

You can quickly create a postcard campaign without a big investment in time or money. And getting your postcards printed and mailed to either your own mailing list or one you buy is a snap with one of the web-based services.  Many companies compete for your business, so rates are highly competitive and you can get your cards printed and mailed in a few days.

Here are 10 tips to get the most from a postcard marketing effort:

1.    Plan ahead and create a specific purpose for your postcard campaign – as big an idea as possible to grab people’s attention. Build value into your message and don’t be boring.

2.    Postcards should be eye-catching, so be sure to include high-quality photos or other striking images, graphics and colors.

3.    Postcards can say a lot – especially the over-sized variety — but try to keep your message simple. It’s still a postcard, after all, not a novel. Pretend that every word you write is costing you an extra $100.

4.    Short, bold headlines work best. Avoid jumbled information. Postcards work best for short messages and for generating leads (not closing sales). Don’t try to explain everything, and be sure to include multiple ways to contact you.

5.    Postcards are great for carrying timely messages, so think in timely terms. For example, postcards can convey messages or offers with a deadline, or customer reminders (your service contract expires in 30 days!).

6.    There are two sides to every postcard, so make the most of them both. The non-address side should have the biggest, boldest photos and colors. Think of it as a poster. The other side should carry your offer, contact information and other details.

7.    Think multi-faceted.  Postcards can be used for many purposes, including reminders, gift certificates, coupons, new product announcements, openings, discounts and even as tickets.

8.    Go for high-quality, full-color, glossy printing. These have the most impact.  All postcard marketing services offer this, and improve technology has brought down costs.

9.    Oversized cards – often 6×11 – stand out in the mail and are a great choice. They also give you more ways to include photos, coupons and even a map to your location.

10. Encourage quick action. Give customers a good reason to act now, perhaps a fast action bonus with a deadline.

Templates make do-it-yourself postcards possible, but taping the postcard pros online is quick and easy.  Here are some services to consider:

Article Source: http://www.articlesbase.com/marketing-tips-articles/few-tips-for-postcard-marketing-success-5844714.html

About the Author

Stan Coyle has 25 years experience in Direct Mail marketing. He has taught seminars from New York to London and has settled in Tampa, Florida for a semi-retirement of fishing and relaxation. Not being able to leave work alone, he contributes to the success of postcard marketing customers all over the U.S. with his work at SonicPrint.com.

Insty-Prints can help you with your Every Door Direct Mail campaign.  We can assist in creating a campaign for any marketing need.  Let us show you how to create a campaign, design it, mail it and track it as well.  Stop in any day of the week from 8am to 5pm.  We are located at 2410 N Broadway, Rochester MN 55906.  Or call us at 507-282-6112