As a business owner you’ve likely had plenty of those “wake up in the middle of the night” anxiety attacks. With all of the “hats” you have to wear, it’s no doubt that antacids or possibly even scotch can be found in the medicine cabinet. There you are, tossing and turning, trying to figure out how to generate more revenue,
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What is the most valuable asset to your business? Is it your employees? Is it your product? Is it your building? Your location? Wrong. Wrong. Wrong. Wrong. Too much negativity to start a column? Sorry about that. The most powerful and valuable asset to any business is … …. its brand. So what is a brand? Most often, people look
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