Tag Archives: Recession
7 tips to get the creative you really want
It has been said that a good strategy can make up for poor creative, but that good creative can never make up for poor strategy. A very true sentiment to be sure, but if there’s one thing I’ve learned in my 15 years in the marketing biz is that you can talk about strategy as [...]
Media is making direct mail stronger!
Direct mail is dead, social networking and technology has killed traditional direct mail. Don’t bet the farm on it, or your business! Direct mail and new media and technologies have always worked hand in hand. Direct mail was one of the primary ways that we heard about the Internet. (Remember those CD mailers from various [...]
Keeping in front of your customers
Just the other day I was talking with a customer who has been in his niche for many years. He told me that he constantly struggled with customer’s not remembering him or his company. As we spoke, I could not help but to wonder what methods he was using to keep in front of his [...]
Socially Conscious Marketing
Even prior to the recession, people everywhere were becoming more conscious of world issues and the environment. “Consumers are making buying decisions based on a preference for doing business with organizations and brands that demonstrate an authentic involvement in supporting our communities and our world.” (Hersom, 2010) Understanding how to organize and truly implement a [...]
