It has been said that a good strategy can make up for poor creative, but that good creative can never make up for poor strategy. A very true sentiment to be sure, but if there’s one thing I’ve learned in my 15 years in the marketing biz is that you can talk about strategy as much as you want, but it is the creative that truly sells a strategy to the client and the client to the customer. It’s amazing to see the reaction on a client’s face when they are able to tie in all the countless meetings and strategy sessions with a visible, tangible product. Good or bad, nothing engages and instills a sense of investment in a marketing campaign like the creative. Read More
7 tips to get the creative you really want
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