Posted by: Matt Schroeder on the Allegra Blog Want to grab your customer’s attention? Tell ‘em a story Once upon a time… Many a story has been started with those four words. When one reads those words, it’s understood that some sort of literary tale is about to unfold; a tale with action and excitement, love and romance, mystery and romance
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Should a company use social media as part of its marketing mix? Absolutely. It’s a question I know I’m getting asked more and more often by clients, friends and coworkers. They’re curious as to whether it’s a passing trend, or something that’s here to stay; something that will change the way businesses markets themselves and reach their customers. I say
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