Social media has certainly changed the way people do business today. It doesn’t seem to matter if you have a product or if you offer a service. If you aren’t on the web, if someone can’t Google you, then you are probably losing business. It is the buying cycle that has changed, which in turn changes the selling process. People
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Brand recognition is very important and commonly overlooked. Most people choose products with a common logo and/or the quality of the aesthetics. Using a strong design and tagline tends to stick with consumers. Many new businesses try to avoid spending money on their brand design, when really it should be a priority. Professional designers know how to communicate more costly
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Even prior to the recession, people everywhere were becoming more conscious of world issues and the environment. “Consumers are making buying decisions based on a preference for doing business with organizations and brands that demonstrate an authentic involvement in supporting our communities and our world.” (Hersom, 2010) Understanding how to organize and truly implement a socially conscious marketing campaign can
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