Tag Archives: Recent Article
Socially Conscious Marketing
Even prior to the recession, people everywhere were becoming more conscious of world issues and the environment. “Consumers are making buying decisions based on a preference for doing business with organizations and brands that demonstrate an authentic involvement in supporting our communities and our world.” (Hersom, 2010) Understanding how to organize and truly implement a [...]
Posted in Marketing Also tagged Authentic Involvement, Consumers, Decisions, Doing Business, Effective Collaboration, Element, Emotions, Entrepreneur, Environmental Claims, Experiences, Marketing Campaign, Marketing Initiatives, Peace, Preference, Recession, socially conscious, Strengths And Weaknesses, Sustainability, Sustainable Practices, Transparency 3 Comments
Apple Tablet Brings Hope for Print Media
Whether you like Apple or hate them, you have to admit that they are industrious. They have managed to overcome multiple disadvantages in the marketplace. With the recent release of the Apple iPad, Apple once again works their creative magic. Although this is a consumer product, marketer’s everywhere should be evaluating how they can use [...]
Posted in Marketing Also tagged Amp, Apple Ipad, Apple Store, Apple Tablet, Apple Works, Business Success, Clifford, Creative Magic, Instant Gratification, Iphone, Marketers, Marketplace, Mobile Devices, New York Times, Obsession, Perception, Piper Jaffray, Product Marketer, Proof, Record Numbers, Times Article Leave a comment
