Tag Archives: Countless Meetings

7 tips to get the creative you really want

It has been said that a good strategy can make up for poor creative, but that good creative can never make up for poor strategy. A very true sentiment to be sure, but if there’s one thing I’ve learned in my 15 years in the marketing biz is that you can talk about strategy as [...]

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There is no box: An exercise in advertising clichés

I am a huge fan of marketing. I firmly believe that in the business world, effective marketing can cure most ills and boost even the most sagging of bottom lines. Advertising has the ability to directly influence consumer behavior, contribute to pop culture and even provide quality entertainment. Marketers are often the most creative and [...]

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