Developing and researching a niche idea is an absorbing task. Just trying to find and evaluate potential niches that will both drive traffic and revenue is exhausting. To aid with this process, I will suggest 5 common sense points to filter your niche ideas through to figure out if they are worth your time. By using these concepts, you can filter your ideas at the beginning of your thought process to avoid wasting time or energy. Remember that this is a common sense filter before moving on to further research.
- Is there money in this niche?
- Is there passion in this niche?
- Do sub-niches exist?
- Are current products selling?
- Your personal interest level?
Think about the niche and whether there would logically be money within this topic. Consider the niche “how to improve your credit rating”. This is a popular topic, but would the potential customers within this niche possess the money needed to make this a profitable niche.
Do people within this niche have passion about the subject matter? Without passion about a topic, it is unlikely that this niche would be profitable.
Would there logically be sub-niches to this topic. If I were looking at nutrition as a niche, sub-niches could include diets, exercise, health, fitness, and many more. This gives you a base to jump off of to related topic niches.
This can be as simple as checking Amazon.com, eHow, and other sales related sites. Do a search for the items, products, or services that are in your niche to see if they are selling or not.
Are you personally interested at some level in this niche topic? Having a personal interest of some kind is important to being able to successfully move forward with a marketing effort.
I hope that this gives you some food for thought on picking a niche. Using common sense at the beginning of the process can save on heartache at the end of the process when you find out that your niche won’t support your efforts.
Of course there are many additional steps to the process of bringing your ideas into reality. In future posts, we will share other helpful tips for keyword research, monetization, and many other useful subjects.
What are your thoughts on the subject?
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