By Kay Gunderson/Insty-Prints of Rochester
It is so important as a business to get your name out in the world. You need to be able to attract new customers as well as keep your client base coming back for more. Marketing and advertising can be a confusing adventure to navigate. Having a plan and the right tools can put you on the effective path to success. There are 5 things that we, Insty-Prints of Rochester, do in order to take care of that crucial task of getting your name out there.
Large Format
One of the fastest growing areas of our business is the large format department. These are things like posters, signs, and banners. It’s a great way to catch somebody’s eye and give them your message. Some of the newest products that we’ve used is window screen & wall noodle. Window screen is an inventive way to get a colorful graphic on your window and still be able to see out. We use this on our front lobby windows as well as our delivery van windows. My other favorite product is the wall noodle. This can be printed on and stuck to the wall or floor in a variety of shapes and sizes.
Logo & Brand Identity
I’m always surprised at our customers who don’t have a logo or identity to their company. A well designed logo can give a great first impression to potential customers. By using your logo on everything and keeping with a general theme, usually a graphical element that stems from your logo, you can stay in your customers minds. You want them to know who you are at a glance.
Brochures & Handouts
Brochures and handouts are a great way to describe services and information while still keeping the customer entertained. Pictures and well designed elements give your information a professional and well presented piece that your customer will read and pass along to others.
Social Media
Social media websites like Facebook & Twitter are the newest of outlets for businesses to advertise and market themselves. By creating your own “profile” you can attract customers by informing them of promotions or services. As the world is ever changing, these are quick and easy ways to socialize and network with future and returning customers.
Direct Mail
Direct mailers are an excellent way to market your business to a specific audience. From postcards to personalized key chains, you can grab a group’s attention that you know are in the market for your specific services. It’s a good way to direct business to a website where you have more information about promotions or sales. You have more control of who your audience is and how you want them to react.
It is so important to put yourself and your name in front of customers repetitive times. They need to remember who you are and what you do, so when it’s time for them to need your service, they already know who to contact. By using some or all of these tools along with a plan of action, the marketing and advertising world isn’t quite as intimidating as before.
